from The Times -
Oligarch leads fight to save Russia's neglected 'Utopia'
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An encouraging development - hopefully not just for the short-term - of private-sector (or should that be cash-rich sector) initiative in the preservation of architectural heritage in Russia. And, tapping into notions of popular culture and consumption, no less:

"In Russia the usual safeguards about heritage aren't there. The law doesn't work. So you have to fall back on fashion to save these buildings. These buildings are cool. Repeat it a thousand times till they get the picture."

Let's hope that this really works ...