from IIC News -
Sound and Image Collections Conservation website launched
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go to SOIMA's website

From the web-site:

"ICCROM’s SOIMA (Sound and Image Collections Conservation) programme responds to the urgent need for a coordinated international action for safeguarding the endangered audiovisual collections in its Member States. [...] Initiated in 2006, the programme has identified three priority areas of activity: Training, Awareness generation/dissemination, and Research."

Apart from such top-down (institutional) approaches in determining the methodologies used and contents being preserved, a bottom-up approach which engages the community and users at large would surely be more viable and sustainable in the long-term.
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