from The Guardian -
Italy: From drawing room to ad showroom: the changing face of St Mark's Square
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In a world that values capital accumulation above all else, it is no surprise then to term the alteration and appropriation of a heritage icon for crass commercial use as a "lesser evil". Which may imply - wrongly, in my view - that the the "greater evil" would be the demolition or destruction of the same heritage icon.

The "greater evil", in fact, would be to equate such ad-hoc commercial sponsorship and short-term thinking as shining examples of civic necessity. And to pretend that this is the only solution at hand - betraying an utter lack of public imagination and concern.
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