Bilbao, 10 Years Later
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For better or for worse, the plight (or plague) of the superbrand museum is to stay for some while. And a telling quote:
"We don't know anything about Bilbao besides the Guggenheim. We've arrived half an hour ago, and went straight to the Guggenheim. Aside from the museum, we don't have any plans."So much for the supposedly regional regenerative benefits of the famed Bilbao effect. What a shame if this is what we mean by "lifestyle destination"!
See also article in New York Magazine - "How to Rebuild the Guggehiem"
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