from The Guardian -
National Gallery takes to the streets
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Definitely an attention-grabbing way in museum publicity - and (almost) literally taking the art to the public ... in public spaces:

It's not often that you come across a Caravaggio or Van Gogh while walking around London's Soho, but for the next 12 weeks, the National Gallery is taking its masterpieces to the streets. In a bid to give the public a taste of the collection, the gallery has hung life-sized reproductions around the capital. Each painting is framed and accompanied by an information plaque, and passersby can phone a number for an audio guide of the works.

What a wonderful idea - brightening the urban-scape and promoting the museum in one fell swoop!
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