from Guardian
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Tate Modern in London has, in the 5 years since its inception, consistently build a museum going culture - witnessed by its ever increasing visitorship numbers - and taking its claim as "the world's most visited museum of contemporary art".

This lofty goal is achieved by making the right decisions in a few critical areas:

(a) Recognising the need for expansion as a result of organic and intrinsic growth (not one imposed due to financial or franchising expediency);

(b) Understanding the need to be cosmopolitan and acting on it;

(c) Be at a highly accessible locale;

(d) Have an iconic architecture (whether built or refurbished does not really matter);

(e) Intelligent art programming (that does not dumb-down but purposefully lead to greater understanding); and

(f) A director that critically value and put into practice the art of keeping touch with artists and audiences.

Now, beat that!

Even the famed "Bilbao Effect" does not come close to sustaining such a level of deep-rooted and fundamental achievement.