from Archive Awareness Campaign, UK
"Impact Assessment and Evaluation Report" for AAC 2004
go to report (PDF format, 1.52 MB)

A report on the Archive Awareness Campaign 2004 in the UK, previously posted here, has been released. A few interesting points to note in the findings, bearing in mind the UK context:

- Most archives users are above 55 years; and
- Archive users are primarily repeat-users.

With the campaign, there was some very minor success in encouraging younger users. However, the real paid-off seems to be in terms of encourage new users, although repeat-users still predominate.